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Marketing Your Company Should Involve Every Department

Marketing in every organization is an important department that has a huge responsibility in ensuring that your company's products and services continue to sell and be used. If you ask the people in marketing what makes a good creative piece, they will co... Read >

7 Tips for Better Email Marketing

In this fast paced world of ours, everyone is trying to gain a foothold on your business via e-mail. It is becoming more and more difficult to ensure that the e-mail from you is read and not tossed directly into the SPAM file or simply deleted. With the a... Read >

5 Ways Companies Benefit When Employees Work from Home

With the lagging economy today, companies are looking for ways to cut costs while continuing to provide the same level of services that they have in the past to their customers and their employees. For years, many companies have allowed employees to work ... Read >

A Successful Home Page Is a Link Rich Page

Recently I read an article about the rise and success of link rich home pages over the past several years. After reading through it and processing the information, I thought it would be a good idea to highlight some of the ideas that were brought forth fr... Read >

Seven Inexpensive Ways to Boost Employee Morale

In today's difficult economy many small businesses are operating on thin to non-existent profit margins. With it being difficult to just stay afloat, it's important to get creative when it comes to maintaining employee satisfaction. So with that in mind, ... Read >

Keeping Your Readers Interested

Creating Copy that Engages Keeping you readers interested in your content is critical to the success of your company's website, marketing materials, and newsletters. If you lose your readers' interest after the first paragraph on a webpage, you are not g... Read >

Creative Brilliance and Logo Design

David Ogilvy, who's widely considered the father of modern advertising, focused heavily on creative brilliance - the BIG IDEA (which he always wrote in ALL CAPITAL LETTERS) was of extreme importance to him. In his opinion creativity and originality were u... Read >

The Power of Online Video for Your Company

Using video to promote your website, services, or products has become an integral component of online advertising. With the explosive popularity of sites such as YouTube (now considered the number search engine online), Vimeo, and others - it's time to em... Read >

Can You Make a Great Impression in Seven Seconds?

In some circles of Internet Marketing, there is a pervasive thought that says you have less than 10 seconds to make a good impression with the homepage of any website. If someone views the homepage of a site and doesn't like it within the first 10 seconds... Read >

International Relationship Marketing

Communication, Customers, and Connectivity Relationship marketing is not a new marketing concept, however, it has become an increasingly more important concept in the modern economy. Relationship marketing basically uses a company's relationship with its... Read >

Six Tips for Managing Your Company's Social Media Presence

Facebook, Twitter, Foursquare, GoWalla, LinkedIn...which do you use? Which ones should you use and why? Business marketing is being reshaped by these platforms and it's important to understand their usefulness for your company and learn how to manage/moni... Read >

Business Cards Make Good Sense for Job Seekers

Competition is tough today for job seekers who need every advantage to even get in the door for an interview. Once they get the interview, they need to have an edge that gets them noticed even more and makes them stand out in the crowd of people lining... Read >

Made in America - Why That Is So Important

In today's tough economy it is more and more important that we support the USA by buying products that are made here so that we can support the jobs here in our own country. It takes a little bit of effort but all you have to do is look a little furthe... Read >

Punch Cards Create Customer Loyalty

They say that there is no such thing as a free lunch - but that is not always true when you think about punch cards and how they sometimes do create an offer for a free lunch or free merchandise - depending on what type of business is offering the p... Read >

Business Networking Tips

There is a maxim in the business world, "Network or not work." A growing number of professional networking efforts are a manifestation of putting this maxim to practice. One of the major keys to networking is communication. The importance of communication... Read >